Back in ’96, there was no iMac, iPhone, i-anything. I chose to work under the business name i Design; my last name was, and is, Ignaut; my logo was a lower case “i” because its dot was created from artwork that my very young daughter had created – by smashing the felt on one of my very expensive markers. It was an easy decision. “i Design” was what I did.
“i create a healthy environment for the production of print communications…” introduced my former website. “i” worked, wrote, managed, built brands, provided dependable service. But as Apple introduced more iProducts, my “i” became the ubiquitous i that it is now.
What a perfect time for a change.